What we’re all about

Premony is a Planning and Valuation as a Service Platform made to empower entrepreneurs all along their business lifecycle journey. Premony supports the equity investment ecosystems of startups and small & medium businesses.

Our Vision is to lead the change in the delivery and execution of business and financial advisory services within the entrepreneurship ecosystem in MENA by 2020.

Our Mission is first to empower MENA entrepreneurs with business planning and equity valuation tools, knowledge and investment documentation – and to raise and set the standards for equity investments in startups and small & medium businesses in MENA.

The people behind

Akram El Youssi
Founder & CEO

In a nutshell, I’m a seasoned investment & finance professional by background and a genuine entrepreneur by spirit and heart. I began my career in Wall Street, NYC. 10 years later, I set up Upside Capital, a corporate finance advisory boutique. 5 years down the road, I realized that the embedded business-as-usual model is inefficient and destroying value for and by market participants. Long story short, I founded Premony. I’m happy to connect for a chat over coffee sometime. Please drop me a line or send me an invitation through social media.